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BMW i3 electric car at the Mondial de l’Automobile 2014, Paris, 2 October, 2014

October 2, 2014 in BMW, BMW i3, Electric Vehicles, EV News

Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG

Bonjour and good morning, Ladies and Gentlemen!

You have been talking about changes in our society. Well, our electric BMW i3 here was designed specifically with megacities like Paris in mind. It is the only electric car in the world integrated with public transport to this extent. In a traffic jam, the i3 will even show you alternative means of transport to reach your destination faster. Believe me: That was not an easy step for us as a car maker.

More than any other factor, customers decide how quickly new technologies become established on the marketplace. The i3 is already on the roads in many cities – including Paris.

Several hundred customers in France have bought a BMW i3 since the start of 2014; in the second half of the year, we are launching it onto the market in metropolitan regions of China.

Sustainable mobility is gradually becoming reality – wherever customers find it to be an attractive and innovative option. As an engineer, I learned to look at things from a functional perspective and to always ask: Why? Because by questioning things, we create innovation.

Innovation has always been one of Europe’s strengths – thanks in significant part to the automotive industry. Europe is not only the largest sales region for the BMW Group – around 70 per cent of our cars are also produced here, at 16 locations in four countries, if you include contract manufacturing.

Europe has unique strengths and qualities. So let us focus on the common ground – the things that unite us. Let us strengthen our industrial base and invest in future technologies and innovations! Then, we will be able to compete with other regions of the world as a serious partner. BMW i has given progress a face.

This partial article is an EV News Report repost, credit: BMW.

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