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Nissan Supports My Electric Avenue Charging Scheme

August 5, 2013 in Electric Vehicles, EV Campaigns, EV charging, EV News, Nissan

Photo courtesy of My Electric Avenue

Photo courtesy of My Electric Avenue

LONDON – Aug 1, 2013: My Electric Avenue has charged into life, with support from Nissan, Drayson Racing Technologies and other local businesses at the company’s base in Oxfordshire.

My Electric Avenue is seeking 10 ‘clusters’, each with a minimum of 10 neighbours, to drive Nissan LEAFs for 18 months to examine the impact of charging a group of electric vehicles (EV) on the local electricity network.

Drayson Racing Technologies is looking seriously at becoming one of the first workplace charging clusters to be formed as part of the My Electric Avenue project.

The project, which is the first of its kind in the UK, is being led and delivered by EA Technology, and is receiving backing from Ofgem through the Low Carbon Network’s (LCN) fund, which supports projects sponsored by Distribution Network Operators (DNOs) to explore new technology, operating and commercial arrangements.

A Nissan electric vehicle test drive event took place at Drayson Racing Technologies on 18 July 2013, which was designed to give staff at the company, together with employees from other local businesses BH Blackmore Ltd and BINIBI Tiles, an opportunity to try an all-electric Nissan LEAF for themselves.

Nissan’s LEAF NISMO RC racing car was also on display at the event, demonstrating Nissan’s interest in participating in motor racing with a zero emission powertrain.

Former government minister Lord Drayson, owner of Drayson Racing Technologies, said: “Electric vehicles have a key role to play in helping to reduce the UK’s carbon emissions, so it is essential to carry out research to ensure that the local electricity network can cope with increased numbers of EVs. Drayson Racing is pleased to be leading the way in bringing together a cluster of local businesses to test the impact of EV charging in a workplace environment.”

Many of the drivers were surprised by the car’s capabilities when they took to the wheel. Mohammed Ali, Managing Director of BINIBI Tiles, commented: “The Nissan LEAF is extremely smooth, refined and quiet, and it even has excellent performance and impressive handling. But perhaps the best feature of the LEAF is that there’s no need to refuel with expensive petrol or diesel – recharging the car with much cheaper electricity whilst at the office sounds like a much smarter idea.”

Sarah Gray from BH Blackmore Precision Engineering described the LEAF as being “just like a normal car, but quieter – it’s very easy to drive and it would be ideal as a pool car.”

The test drive event was the subject of an episode of Robert Llewellyn’s Fully Charged series; the video can soon be seen at

Although it is important to examine the impact that a cluster of EVs has in a business setting, My Electric Avenue is primarily looking to recruit residential clusters of EV users, therefore local communities are also racing to take up the challenge.

Recruitment for the project has been led from the ‘ground up’ by local champions who have taken it upon themselves to find other people in their area to form a cluster.

Despite the project only launching officially on 3 June 2013, there have already been more than 700 registrations of interest, over 500 active leads, 185 champions, and 42 emerging clusters – with the first clusters very close to being signed up.

Participants in My Electric Avenue project will drive an all-electric Nissan LEAF at an exclusively subsidised rate, as well as trialling new technology which monitors and controls charging. All people in each cluster must be on the same feeder from the local electricity substation – in practice this means that they should either all live on the same street, or in very close geographical proximity. Participation in the project is subject to eligibility and availability.

Project partners include Nissan (EV supplier), Fleetdrive Electric (EV rental programme management), Zero Carbon Futures (charging point network developer) and Northern Powergrid (participating DNO). In addition there are two academic partners, the University of Manchester (providing network modelling support), and De Montfort University (providing socio-economic modelling support). Ricardo is providing independent technical verification to the project.

This article is a repost, credit: My Electric Avenue project,

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