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Electric Vehicle Drive Motor Revenue Will Surpass $2.8 Billion Annually by 2020, Forecasts Navigant Research

June 28, 2013 in Electric Vehicles, EV News, Research

Electric motors have an increasingly important role to play in the modern automobile. As automakers offer more electric vehicles – both battery-powered vehicles and electric/internal combustion hybrids – the number of electric motors in use is rapidly expanding. According to a recent report from Navigant Research, worldwide sales of electric drive motors will grow from $965 million in 2013 to more than $2.8 billion by 2020.

“While sales of battery electric vehicles are increasing, the growth is slow and steady rather than exponential,” says David Alexander, senior research analyst with Navigant Research. “That will lead to a similar growth curve in the electric vehicle motor market, which is expected to expand at a compound annual growth rate of 16.6 percent over the next 7 years.”

Since General Motors introduced the EV1 in the mid-1990s, automakers have favored alternating current (AC) motors. Existing motors for other industrial applications have so far not met the exacting standards of automotive production, according to the report. Although numerous new companies have sprung up to develop interesting AC motor alternatives that could disrupt the industry in the future, almost all of the automakers have chosen to produce their own motors, relying on permanent magnet or AC induction designs.

The report, “Electric Vehicle Drive Motors,” provides a detailed examination of the growing market for electric motors and controllers, including profiles of the leading motor manufacturers and the original equipment manufacturers that make their own motors. Forecasts for revenues from motors and controllers segmented by motor power rating extend through 2020, and a summary of hybrid, plug-in hybrid, and battery electric vehicle model introductions by region is also provided. The report also includes a review of the main electric motor technologies suitable for electric drive. An Executive Summary of the report is available for free download on the Navigant Research website.

About Navigant Research

Navigant Research, the dedicated research arm of Navigant, provides market research and benchmarking services for rapidly changing and often highly regulated industries. In the energy sector, Navigant Research focuses on in-depth analysis and reporting about global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of the Smart Energy, Smart Utilities, Smart Transportation, Smart Industry, and Smart Buildings sectors. Additional information about Navigant Research can be found at

* The information contained in this press release concerning the report, “Electric Vehicle Drive Motors,” is a summary and reflects Navigant Research’s current expectations based on market data and trend analysis. Market predictions and expectations are inherently uncertain and actual results may differ materially from those contained in this press release or the report. Please refer to the full report for a complete understanding of the assumptions underlying the report’s conclusions and the methodologies used to create the report. Neither Navigant Research nor Navigant undertakes any obligation to update any of the information contained in this press release or the report.

This article is a repost, credit: Navigant Research:

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by EV News

A Hard-Earned Friendship with Global Green, By Dave Barthmuss

February 26, 2013 in EV Campaigns, EV News, GM, Volt

Photo courtesy of The Future is Electric GM

Photo courtesy of The Future is Electric GM

Last week marked four years since General Motors started partnering with Global Green on their annual Pre-Oscar Party in Hollywood, and about a decade since that very same organization threatened to take back our Millennium award. Strange bedfellows, right?

Yes, we’ve come a long way with Global Green in a rather remarkable song of redemption (cue the Bob Marley) that started, as quite a bit of GM’s current trajectory did, with the introduction of the EV1.

The EV1 was ahead of its time. It was the first mass-produced electric vehicle, and lessees who jumped on board with the EV1 adored the car and became loyal, steadfast advocates who took every opportunity to shout from the rooftops that the future would be electric!

Today we know that the future is, in fact, electric, but at the time it seemed the future only might be electric, so the EV1 faced a tough marketplace. With demand low, General Motors tabled electrification for another day, which didn’t sit well with EV1 fans.

Among them, Global Green. The organization had previously honored the EV1 with their Millennium back in the day, so having the model yanked from the leasing market felt like an affront. As I mentioned, they threatened to revoke the award. The situation was stormy between General Motors and Global Green.

But Global Green had not written us off entirely, just as we had not written off electrification.

We eventually worked things out and were able to find opportunities to collaborate. Closer to the 2010 release of the Chevy Volt, we were able to take Global Green under the hood and show off the direction GM was headed in terms of vehicle electrification. We got involved sponsoring their pre-Oscar party in 2009, and to-date—through efforts from General Motors and the GM Foundation dating back to 2000—we have donated more than $600,000 in funding to Global Green including $50,000 in support of Global Green’s “Greening the Rustbelt Initiative.”

I’m grateful that, in all the years between the death of the EV1 and the continuation of its legacy in the Volt, Global Green didn’t outright drop us in the evil bucket along with Darth Vader (I was known in some circles for a period as “Barth Vader”).

The lesson, for me, was never to give up on a good partnership based on one or two bad experiences. Behaviors and opinions can change when you have the perseverance to pursue a good relationship.

Each year our commitment to Global Green is bigger and better, and in turn our affiliation gives us access to an audience that is genuinely concerned with the environment and isn’t afraid to hold our feet to the fire.

Last week’s party ended with a performance by all-time great Willie Nelson, who was preceded by an auction that included, as its big ticket item, a guitar signed by Nelson and the opportunity to appear side-by-side with him in a PSA for Global Green. Now I don’t want to get into the nitty gritty, but bidding was tense and exciting and…let’s just say, you may see yours truly on the small screen in the near future.

This article is a repost, credit: Dave Barthmuss, Group Manager, Policy and Product GM.  The Future is Electric, GM